Our Points of Difference

Expertise
The team at Red Packet Consulting are English and Vietnamese speaking consultants who have lived and worked in Vietnam. We have a thorough understanding of the challenges foreign businesses face working in the region and have close contacts with a network of specialists to help our clients succeed in Vietnam.

Passion
We love Vietnam and aspire to giving our clients a unique experience of the country through the eyes and ears of a local. We carry out business that is respectful to the Vietnamese people, culture and land, and will provide our clients with the right platform to engage, connect and collaborate with the local community.

Transparency
Red Packet Consulting is committed to ensuring complete transparency in all of our business dealings with you and for you. Whilst we can't prevent possible corruption, it is our duty to alert you when 'special relationships' are at play, and to provide you with the information and options to deal with the situation.

Director profile – Anna Diep

Born in Vietnam, raised in France and now a resident of Australia, Anna is the quintessential fusion of East and West.

Anna has spent the past 15 years working in the travel and tourism industry as a specialist for the South East Asia region. During this time Anna has lived and worked for a number of years in Vietnam, where she gained a deep understanding of local business practices and the knowledge to bridge the differences that exist between Australia and Vietnam.

The creation of Red Packet Consulting stems from Anna’s love for her homeland and her enduring desire to help businesses succeed in the multifaceted and remarkable country that is Vietnam.

Anna brings with her a wealth of experience in managing people and businesses in leadership roles. Anna’s fluency in English, French and Vietnamese and her unique local knowledge of the country, its people and their way of life, make her an ideal business partner for your endeavours in Vietnam.

  The Tradition of Red Packet

On the first day of the Vietnamese New Year, Tết, an ancient custom called Hong Bao, Red Packet, takes place. The young, dressed in their new clothes, offer their elders auspicious wishes and receive a red packet containing money which symbolizes good fortune and believes to send away evil spirits..

According to an old Chinese tale, the first red packet was given to a brave orphan boy by an elderly villager in recognition of his courage for saving the villagers when he defeated a dragon-like demon. Since then the act of giving a red packet is considered very auspicious, and in present days, red packets are also being given on special occasions such as weddings, birth of a new child and promotions.